Categories group vouches together on one page which improves your performance in Google Searches.
Choose category names based on what you think potential clients are entering when they search for your services. These are your key search terms. For examples if you’re a gardener then your categories could be “Lawn Mowing”, “Mulching”, “Hedging”, “Clean ups”.
When you categorise your vouches they are grouped together on a single web page. This tells Google that there is a lot of content about this topic on this particular page and you will rank higher for these terms.
This is very important for getting found on your key search terms.
Each category that you create is added onto the menu bar of your vouch website. You will also be able to select the category for a vouch when you are sending out the request.